2f9a.png){kind=logo}
Evan Escobido, Global Head of Media Intelligence at Western Union, shares how his team evolved from simply reporting data to influencing brand strategy. In this session, Evan walks through how Quid helps Western Union move beyond volume and sentiment tracking to uncover what actually matters—whether it’s benchmarking media effectiveness, combining social and survey data, or helping product teams fix CX pain points.
From Reporting to Strategic Influence: Quid enabled Evan to shift from being a data provider to a cross-functional influencer—translating insight into brand reputation strategy and product experience improvements.
Voice of the Customer, Integrated: Western Union combines survey data with unsolicited social feedback in Quid to map pain points across the full customer journey—especially in complex CX scenarios like retail, app, and web touchpoints.
Customized Media Scoring Models: Using Quid, the team created a media impact score based on prominence, reach, tone, and executive presence—giving them a more meaningful metric than volume alone.
Targeted, Actionable Insights: By aligning reports with business drivers (e.g. platform innovation, employer branding, digital leadership), insights now directly inform campaign strategy and cross-team decisions.
Collaborative Buy-In: Teams helped define scoring criteria and keyword taxonomies, resulting in greater internal adoption and monthly dashboard engagement from stakeholders across product, comms, and marketing.
For in-depth research, e-books, thought leadership articles, and product sheets, turn to us for everything you need to enhance your consumer and market intelligence knowledge.
Explore the evolving landscape of fall fashion, where function meets style. Discover how consumers prioritize comfort, versatility, and value in their seasonal choices.
8/14/26
Explore leading platforms for market trends and consumer insights, each tailored to different needs, to enhance your strategic decision-making.
8/13/26
Discover how the Industry Profile Agent delivers rapid, comprehensive market insights, empowering teams to make informed strategic decisions with ease.
8/13/26
Explore how consumers are redefining relaxation beyond trends, favoring authentic, sustainable practices that enhance everyday well-being. Discover the shift now.
8/7/26
Discover how the Brand Sentiment Agent analyzes consumer sentiment across social platforms, revealing insights that bridge brand narratives with consumer realities.
8/5/26
See how nearly 40,000 research activities across 12 industries reveal where business leaders are focusing their intelligence efforts, what's changing, and what it means for your organization.
8/4/26