Blog

Goodbye Fall Fashion & Hello Fall Function!

Brooklyn Rosenhan — Fri, 14 Aug 2026 16:05:34 GMT

Consumers are excited about Fall. They’re watching for new outfits, colors and seasonal collections. But beneath that enthusiasm, consumers are prioritizing function. They want their fall purchases to work harder.

Q Agent Spotlight: The Industry Profile Agent

Brooklyn Rosenhan — Thu, 13 Aug 2026 19:04:43 GMT

The Top Platforms For Market Trends & Consumer Insights

Brooklyn Rosenhan — Thu, 13 Aug 2026 16:15:42 GMT

Key takeaways:

Quid, Brandwatch, and Sprinklr are among the leading platforms for market trends and consumer insights, alongside options such as NielsenIQ, GWI, Experian, YouGov, Statista, Mintel, and Comscore.
Different platforms answer different questions. Some focus on social listening, others on surveys, purchasing behavior, market data, or media measurement.
Your use case should guide your choice. Think about what you need to understand, who will use the insights, and how those insights will support decisions.
Look beyond the data itself. Tools and features that make analysis faster and insights easier to understand and share can help your team get more value from the platform.

Market trends and consumer insights shape countless strategic decisions, from where to spend ad dollars to which product features to prioritize next quarter. Understand your market and audience well, and you're building campaigns, products, and strategies around what your customers actually want. Get it wrong, and you're pouring resources into guesswork.

Consumers Redefining What Rest Really Means for National Relaxation Day

Quid Marketing — Fri, 07 Aug 2026 17:31:20 GMT

National Relaxation Day may sound like another lighthearted wellness holiday. The consumer conversation tells a more complex story.

Q Agent Spotlight: The Brand Sentiment Agent

Brooklyn Rosenhan — Wed, 05 Aug 2026 21:55:42 GMT

Q Agent Spotlight: The Narrative AEO Agent

Brooklyn Rosenhan — Mon, 03 Aug 2026 19:02:30 GMT

Understanding how AI models describe your brand is one lens on AEO, but when you want to dig deeper into the questions your potential customers are asking, the Narrative AEO agent surfaces the insights you need to ensure your brand is relevant and prioritized in LLM responses.

Why Some Consumer Trends Become Lasting Market Shifts While Others Disappear

Brooklyn Rosenhan — Fri, 31 Jul 2026 15:06:31 GMT

Every day, organizations are exposed to thousands of potential consumer trends. A creator goes viral, and a new product category explodes across social media. Retailers add new merchandise, investors pour money into emerging brands, and we see headlines declaring the next big thing.

Product Release: Dataset Library

Brooklyn Rosenhan — Thu, 30 Jul 2026 19:05:31 GMT

Product release | Announced July 22, 2026

Q Agent Spotlight: The Subject Sentiment Agent

Brooklyn Rosenhan — Tue, 28 Jul 2026 21:32:41 GMT

National Ice Cream Day: A Consumer Ritual for Remembering

Brooklyn Rosenhan — Fri, 24 Jul 2026 17:05:02 GMT

Every year, National Ice Cream Day arrives with familiar offers: free scoops, limited-time flavors, BOGO deals, and social media giveaways. From the outside, it looks like another promotional food holiday, but to consumers, it’s not!